Advertising · Social Media · Menu Design · Print — 2016 Big Pitcher
A six-floor microbrewery. A campaign that made it to the world stage.
The Brief
Five floors. A different reason to show up every night.
Big Pitcher wasn't just a bar. It was a Wild West dining room, a DJ floor, a hookah lounge, a craft beer tap room, and a rooftop — all under one roof in Bangalore. I worked with Bold Italic to handle social media, event posters, menus, and advertising across every floor and every occasion they ran.
The Campaign
One glass. Picked up by the world.
The Mango Pale Ale launch needed a single visual that sold the concept before anyone tasted it. One glass, one shadow, nothing else. Clean enough to stop the scroll, clever enough to earn a second look.
The campaign was picked up by Ads of the World — one of the few Indian pub campaigns to make it there.
↗ Featured on Ads of the World
The Nights
Studio 4121. Where the floor belongs to everyone.
Studio 4121 was Big Pitcher's dedicated nightlife floor — international DJs, club nights, and ticketed events running through the week. I designed the full roster of event posters for the floor: DJ lineups, Housefull Sundays, themed evenings. Each one had to pull on social, not just inform.
The brief was always the same: loud, sharp, and gone by morning. Repeat every weekend.
The Menu
East on food. West on mood.
Splitwood was Big Pitcher's Wild West-meets-oriental dining floor. The menu had to hold that contradiction while still feeling like something you'd want to open. A wooden trifold holder, parchment-style pages, period typography: rustic enough to be in character, legible enough to actually order from.
